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Purpose Best Ideas Fund ETF (PBI) and Franklin U.S. Core Equity Fund ETF Series Units (FCRU) offer distinct profiles for Canadian ETF investors. A direct comparison shows that PBI focuses its top 3 sector exposures on Technology, Finance, and Healthcare, while FCRU leans towards Technology, Finance, and Consumer Non-Cyclicals. When evaluating costs, PBI features a management fee (MER) of 0.65%, compared to 0.25% for FCRU. Performance-wise, PBI has returned 8.67% year-to-date with -$0 M in net flows, whereas FCRU is at 14.42% with -$985 M. Use the comparison tool below to benchmark these funds across top 10 holdings, yield, sector weights and historical returns.
NAV Performance and Flows
Key Data
Compare
PBI
FCRU
| AuM | $10.24 M | $47.33 M |
| Management Fees | 0.65% | 0.25% |
| Exp. ratio | 0.80% | 0.11% |
| Tracking Difference | - | - |
Historical performance and flows
As of October 28, 2026
| 1M | 3M | YTD | 1Y | 3Y | ||
|---|---|---|---|---|---|---|
| Perf. | PBI | +0.24% | +3.57% | +8.67% | +7.03% | +90.31% |
FCRU | -1.03% | +3.25% | +14.42% | +12.41% | - | |
| Flows | PBI | -$1 M | -$1 M | -$0 M | -$4 M | -$6 M |
FCRU | +$11 M | +$18 M | -$985 M | +$25 M | - |
PBI vs FCRU exposure
Countries
PBI
USA
81.94%
Other
18.06%
FCRU
USA
96.93%
Sectors
PBI
Technology
36.66%
Finance
17.46%
Healthcare
15.55%
Consumer Non-Cyclicals
9.86%
Industrials
9.15%
Other
11.31%
FCRU
Technology
44.35%
Finance
13.09%
Consumer Non-Cyclicals
10.07%
Healthcare
8.92%
Industrials
7.43%
Other
16.15%
As of October 28, 2026
Top 10 Holdings
PBI
Illumina, Inc.
4.53%
DoorDash, Inc.
4.45%
Thermo Fisher Scientific, Inc.
4.21%
Danaher Corp.
3.76%
Microsoft Corp.
3.71%
Block, Inc.
3.68%
Mastercard, Inc.
3.62%
MercadoLibre, Inc.
3.54%
Visa, Inc.
3.52%
Nu Holdings Ltd.
3.40%
FCRU
NVIDIA Corp.
9.00%
Apple, Inc.
7.76%
Microsoft Corp.
5.70%
Amazon.com, Inc.
4.87%
Alphabet, Inc.
2.84%
Meta Platforms, Inc.
2.77%
Alphabet, Inc.
2.41%
Eli Lilly & Co.
2.03%
Broadcom Inc.
1.90%
Palantir Technologies, Inc.
1.75%
Diversification
PBI
Total weight of top 10 holdings out of 30 total
38.42%
FCRU
Total weight of top 10 holdings out of 169 total
41.03%
Characteristics
Compare
PBI
FCRU
| Provider | Purpose Investments | Franklin Templeton |
| Management | Actively managed | Actively managed |
| Benchmark | - | - |
| Replication Method | - | - |
| Asset Class | Equity | Equity |
| Dividend Policy | Distributing | Distributing |
| Trailing 12m distribution yield | 0.00% | 0.00% |
| Meets ESG criteria | No | No |
| Inception Date | April 29, 2014 | June 25, 2025 |
Frequently asked questions about PBI and FCRU
Which ETF has performed better year to date: PBI or FCRU?
As of October 28, 2026, PBI has returned 8.67% year to date, while FCRU has returned 14.42%. FCRU is ahead on YTD performance.
Which ETF is larger by assets under management: PBI or FCRU?
As of October 28, 2026, PBI manages $10.24 M in assets, while FCRU manages $47.33 M. FCRU is the larger fund by AUM.
How are PBI and FCRU managed?
PBI is actively managed by Purpose Investments. It does not track an index. FCRU is actively managed by Franklin Templeton. It does not track an index.
What sectors do PBI and FCRU emphasize?
PBI is most exposed to Technology, Finance, and Healthcare. FCRU is most exposed to Technology, Finance, and Consumer Non-Cyclicals.
Which ETF is attracting more investor flows: PBI or FCRU?
Year to date, PBI has seen -$0.28 M in net flows, compared with -$985.48 M for FCRU. PBI has attracted more net investor money so far.
How do the fees of PBI and FCRU compare?
PBI has an expense ratio of 0.80%, while FCRU has an expense ratio of 0.11%.
What are the top holdings of PBI and FCRU?
PBI's largest holdings include Illumina, Inc., DoorDash, Inc., and Thermo Fisher Scientific, Inc.. FCRU's top holdings include NVIDIA Corp., Apple, Inc., and Microsoft Corp..
Which ETF is more diversified: PBI or FCRU?
PBI holds 30 securities, while FCRU holds 168. On holdings count, FCRU is the more diversified portfolio.
Recent articles about PBI and FCRU
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