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Purpose Best Ideas Fund ETF (PBI) and Purpose Tactical Hedged Equity Fund ETF (PHE) offer distinct profiles for Canadian ETF investors. A direct comparison shows that PBI focuses its top 3 sector exposures on Technology, Finance, and Healthcare, while PHE leans towards Technology, Finance, and Industrials. When evaluating costs, PBI features a management fee (MER) of 0.65%, compared to 0.8% for PHE. Performance-wise, PBI has returned 8.67% year-to-date with -$0 M in net flows, whereas PHE is at 4.92% with -$0 M. Use the comparison tool below to benchmark these funds across top 10 holdings, yield, sector weights and historical returns.
NAV Performance and Flows
Key Data
Compare
PBI
PHE
| AuM | $10.24 M | $3.64 M |
| Management Fees | 0.65% | 0.80% |
| Exp. ratio | 0.80% | 0.98% |
| Tracking Difference | - | - |
Historical performance and flows
As of October 28, 2026
| 1M | 3M | YTD | 1Y | 3Y | ||
|---|---|---|---|---|---|---|
| Perf. | PBI | +0.24% | +3.57% | +8.67% | +7.03% | +90.31% |
PHE | +0.84% | +2.41% | +4.92% | +4.64% | +44.64% | |
| Flows | PBI | -$1 M | -$1 M | -$0 M | -$4 M | -$6 M |
PHE | -$1 M | -$1 M | -$0 M | -$1 M | -$2 M |
PBI vs PHE exposure
Countries
PBI
USA
81.94%
Other
18.06%
PHE
USA
93.50%
Sectors
PBI
Technology
36.66%
Finance
17.46%
Healthcare
15.55%
Consumer Non-Cyclicals
9.86%
Industrials
9.15%
Other
11.31%
PHE
Technology
45.32%
Finance
12.84%
Industrials
9.16%
Consumer Non-Cyclicals
9.14%
Healthcare
7.84%
Other
15.71%
As of October 28, 2026
Top 10 Holdings
PBI
Illumina, Inc.
4.53%
DoorDash, Inc.
4.45%
Thermo Fisher Scientific, Inc.
4.21%
Danaher Corp.
3.76%
Microsoft Corp.
3.71%
Block, Inc.
3.68%
Mastercard, Inc.
3.62%
MercadoLibre, Inc.
3.54%
Visa, Inc.
3.52%
Nu Holdings Ltd.
3.40%
PHE
NVIDIA Corp.
9.00%
Apple, Inc.
8.06%
Alphabet, Inc.
6.57%
Microsoft Corp.
6.07%
Amazon.com, Inc.
3.57%
Broadcom Inc.
3.08%
Visa, Inc.
2.39%
JPMorgan Chase & Co.
2.25%
Eli Lilly & Co.
2.20%
Meta Platforms, Inc.
1.89%
Diversification
PBI
Total weight of top 10 holdings out of 30 total
38.42%
PHE
Total weight of top 10 holdings out of 81 total
45.08%
Characteristics
Compare
PBI
PHE
| Provider | Purpose Investments | Purpose Investments |
| Management | Actively managed | Actively managed |
| Benchmark | - | - |
| Replication Method | - | - |
| Asset Class | Equity | Equity |
| Dividend Policy | Distributing | Distributing |
| Trailing 12m distribution yield | 0.00% | 0.00% |
| Meets ESG criteria | No | No |
| Inception Date | April 29, 2014 | September 3, 2013 |
Frequently asked questions about PBI and PHE
Which ETF has performed better year to date: PBI or PHE?
As of October 28, 2026, PBI has returned 8.67% year to date, while PHE has returned 4.92%. PBI is ahead on YTD performance.
Which ETF is larger by assets under management: PBI or PHE?
As of October 28, 2026, PBI manages $10.24 M in assets, while PHE manages $3.64 M. PBI is the larger fund by AUM.
How are PBI and PHE managed?
PBI is actively managed by Purpose Investments. It does not track an index. PHE is actively managed by Purpose Investments. It does not track an index.
What sectors do PBI and PHE emphasize?
PBI is most exposed to Technology, Finance, and Healthcare. PHE is most exposed to Technology, Finance, and Industrials.
Which ETF is attracting more investor flows: PBI or PHE?
Year to date, PBI has seen -$0.28 M in net flows, compared with -$0.05 M for PHE. PHE has attracted more net investor money so far.
How do the fees of PBI and PHE compare?
PBI has an expense ratio of 0.80%, while PHE has an expense ratio of 0.98%.
What are the top holdings of PBI and PHE?
PBI's largest holdings include Illumina, Inc., DoorDash, Inc., and Thermo Fisher Scientific, Inc.. PHE's top holdings include NVIDIA Corp., Apple, Inc., and Alphabet, Inc..
Which ETF is more diversified: PBI or PHE?
PBI holds 30 securities, while PHE holds 81. On holdings count, PHE is the more diversified portfolio.
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