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Purpose Best Ideas Fund ETF (PBI) and BMO MSCI USA High Quality Index ETF (ZUQ.U) offer distinct profiles for Canadian ETF investors. A direct comparison shows that PBI focuses its top 3 sector exposures on Technology, Finance, and Healthcare, while ZUQ.U leans towards Technology, Healthcare, and Finance. When evaluating costs, PBI features a management fee (MER) of 0.65%, compared to 0.3% for ZUQ.U. Performance-wise, PBI has returned 8.38% year-to-date with -$0 M in net flows, whereas ZUQ.U is at 13.66% with +$10 M. Use the comparison tool below to benchmark these funds across top 10 holdings, yield, sector weights and historical returns.
NAV Performance and Flows
Key Data
Compare
PBI
ZUQ.U
| AuM | $10.21 M | $39.95 M |
| Management Fees | 0.65% | 0.30% |
| Exp. ratio | 0.80% | 0.33% |
| Tracking Difference | - | -0.18% |
Historical performance and flows
As of October 27, 2026
| 1M | 3M | YTD | 1Y | 3Y | ||
|---|---|---|---|---|---|---|
| Perf. | PBI | -0.02% | +4.10% | +8.38% | +6.26% | +92.51% |
ZUQ.U | +0.40% | +4.22% | +13.66% | +14.76% | +87.58% | |
| Flows | PBI | -$1 M | -$1 M | -$0 M | -$3 M | -$6 M |
ZUQ.U | -$0 M | +$5 M | +$10 M | +$14 M | +$17 M |
PBI vs ZUQ.U exposure
Countries
PBI
USA
81.94%
Other
18.06%
ZUQ.U
USA
96.41%
Sectors
PBI
Technology
36.66%
Finance
17.46%
Healthcare
15.55%
Consumer Non-Cyclicals
9.86%
Industrials
9.15%
Other
11.31%
ZUQ.U
Technology
44.98%
Healthcare
16.59%
Finance
11.62%
Consumer Non-Cyclicals
11.21%
Industrials
8.27%
Other
7.33%
As of October 27, 2026
Top 10 Holdings
PBI
Illumina, Inc.
4.53%
DoorDash, Inc.
4.45%
Thermo Fisher Scientific, Inc.
4.21%
Danaher Corp.
3.76%
Microsoft Corp.
3.71%
Block, Inc.
3.68%
Mastercard, Inc.
3.62%
MercadoLibre, Inc.
3.54%
Visa, Inc.
3.52%
Nu Holdings Ltd.
3.40%
ZUQ.U
Microsoft Corp.
5.79%
Eli Lilly & Co.
5.40%
Apple, Inc.
5.04%
NVIDIA Corp.
4.64%
Meta Platforms, Inc.
4.52%
Visa, Inc.
4.46%
Johnson & Johnson
3.44%
Mastercard, Inc.
3.24%
Lam Research Corp.
2.75%
Alphabet, Inc.
2.36%
Diversification
PBI
Total weight of top 10 holdings out of 30 total
38.42%
ZUQ.U
Total weight of top 10 holdings out of 125 total
41.66%
Characteristics
Compare
PBI
ZUQ.U
| Provider | Purpose Investments | BMO |
| Management | Actively managed | Passively managed |
| Benchmark | - | MSCI USA Quality Net Total Return USD Index - USD |
| Replication Method | - | Direct (Physical) |
| Asset Class | Equity | Equity |
| Dividend Policy | Distributing | Distributing |
| Trailing 12m distribution yield | 0.00% | 0.46% |
| Meets ESG criteria | No | No |
| Inception Date | April 29, 2014 | July 16, 2020 |
Frequently asked questions about PBI and ZUQ.U
Which ETF has performed better year to date: PBI or ZUQ.U?
As of October 27, 2026, PBI has returned 8.38% year to date, while ZUQ.U has returned 13.66%. ZUQ.U is ahead on YTD performance.
Which ETF is larger by assets under management: PBI or ZUQ.U?
As of October 27, 2026, PBI manages $10.21 M in assets, while ZUQ.U manages $39.95 M. ZUQ.U is the larger fund by AUM.
How are PBI and ZUQ.U managed?
PBI is actively managed by Purpose Investments. It does not track an index. ZUQ.U is passively managed by BMO. It tracks the MSCI USA Quality Net Total Return USD Index - USD benchmark.
What sectors do PBI and ZUQ.U emphasize?
PBI is most exposed to Technology, Finance, and Healthcare. ZUQ.U is most exposed to Technology, Healthcare, and Finance.
Which ETF is attracting more investor flows: PBI or ZUQ.U?
Year to date, PBI has seen -$0.28 M in net flows, compared with +$9.66 M for ZUQ.U. ZUQ.U has attracted more net investor money so far.
How do the fees of PBI and ZUQ.U compare?
PBI has an expense ratio of 0.80%, while ZUQ.U has an expense ratio of 0.33%.
What are the top holdings of PBI and ZUQ.U?
PBI's largest holdings include Illumina, Inc., DoorDash, Inc., and Thermo Fisher Scientific, Inc.. ZUQ.U's top holdings include Microsoft Corp., Eli Lilly & Co., and Apple, Inc..
Which ETF is more diversified: PBI or ZUQ.U?
PBI holds 30 securities, while ZUQ.U holds 124. On holdings count, ZUQ.U is the more diversified portfolio.
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