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BMO MSCI USA High Quality Index ETF (ZUQ) and Purpose Tactical Hedged Equity Fund ETF (PHE.B) offer distinct profiles for Canadian ETF investors. A direct comparison shows that ZUQ focuses its top 3 sector exposures on Information Technology, Health Care, and Communication Services, while PHE.B leans towards Information Technology, Consumer Discretionary, and Communication Services. When evaluating costs, ZUQ features a management fee (MER) of 0.3%, compared to 0.95% for PHE.B. Performance-wise, ZUQ has returned 9.91% year-to-date with -$90 M in net flows, whereas PHE.B is at 3.57% with -$17 M. Use the comparison tool below to benchmark these funds across top 10 holdings, yield, sector weights and historical returns.
NAV Performance and Flows
Key Data
Compare
ZUQ
PHE.B
| AuM | $1,249.14 M | $6.82 M |
| Management Fees | 0.30% | 0.95% |
| Exp. ratio | 0.33% | 0.94% |
| Tracking Difference | -0.12% | - |
Historical performance and flows
As of June 11, 2026
| 1M | 3M | YTD | 1Y | 3Y | ||
|---|---|---|---|---|---|---|
| Perf. | ZUQ | +4.20% | +10.94% | +9.91% | +23.83% | +82.64% |
PHE.B | +2.29% | +5.21% | +3.57% | +14.31% | +46.00% | |
| Flows | ZUQ | -$0 M | -$5 M | -$90 M | -$111 M | +$268 M |
PHE.B | -$1 M | -$18 M | -$17 M | -$15 M | -$12 M |
ZUQ vs PHE.B exposure
Countries
ZUQ
USA
96.13%
PHE.B
USA
92.99%
Other
7.01%
Sectors
ZUQ
Information Technology
38.12%
Health Care
14.78%
Communication Services
13.87%
Consumer Staples
11.24%
Industrials
10.52%
Other
11.47%
PHE.B
Information Technology
34.80%
Consumer Discretionary
11.48%
Communication Services
11.08%
Financials
10.14%
Industrials
9.67%
Health Care
7.78%
Other
15.05%
As of June 11, 2026
Top 10 Holdings
ZUQ
META PLATFORMS
5.29%
NVIDIA
5.20%
APPLE
4.75%
VISA INCORPORATION
4.44%
LILLY
4.01%
MICROSOFT-T
3.99%
ALPHABET INC-CL
3.19%
MASTERCARD
3.14%
JOHNSON&JOHNSON
3.10%
WALMART INC
2.98%
PHE.B
NVIDIA
9.65%
APPLE
7.45%
ALPHABET INC-CL
7.26%
MICROSOFT-T
5.57%
AMAZON.COM INC
3.87%
BROADCOM LIMITED
3.60%
META PLATFORMS
2.40%
JPMORGAN CHASE
2.20%
VISA INCORPORATION
2.04%
COSTCO WHOLESALE
1.98%
Diversification
ZUQ
Total weight of top 10 holdings out of 120 total
40.09%
PHE.B
Total weight of top 10 holdings out of 80 total
46.02%
Characteristics
Compare
ZUQ
PHE.B
| Provider | BMO | Purpose Investments |
| Management | Passively managed | Actively managed |
| Benchmark | MSCI USA Quality Net Total Return Index - CAD | - |
| Replication Method | Direct (Physical) | |
| Asset Class | Equity | Equity |
| Dividend Policy | Distributing | Distributing |
| Trailing 12m distribution yield | 0.43% | 0.00% |
| Meets ESG criteria | No | No |
| Inception Date | November 5, 2014 | April 29, 2014 |
Frequently asked questions about ZUQ and PHE.B
Which ETF has performed better year to date: ZUQ or PHE.B?
As of June 11, 2026, ZUQ has returned 9.91% year to date, while PHE.B has returned 3.57%. ZUQ is ahead on YTD performance.
Which ETF is larger by assets under management: ZUQ or PHE.B?
As of June 11, 2026, ZUQ manages $1.25 B in assets, while PHE.B manages $6.82 M. ZUQ is the larger fund by AUM.
How are ZUQ and PHE.B managed?
ZUQ is passively managed by BMO. It tracks the MSCI USA Quality Net Total Return Index - CAD benchmark. PHE.B is actively managed by Purpose Investments. It does not track an index.
What sectors do ZUQ and PHE.B emphasize?
ZUQ is most exposed to Information Technology, Health Care, and Communication Services. PHE.B is most exposed to Information Technology, Consumer Discretionary, and Communication Services.
Which ETF is attracting more investor flows: ZUQ or PHE.B?
Year to date, ZUQ has seen -$90.16 M in net flows, compared with -$16.53 M for PHE.B. PHE.B has attracted more net investor money so far.
How do the fees of ZUQ and PHE.B compare?
ZUQ has an expense ratio of 0.33%, while PHE.B has an expense ratio of 0.94%.
What are the top holdings of ZUQ and PHE.B?
ZUQ's largest holdings include ALPHABET INC-CL and META PLATFORMS. PHE.B's top holdings include NVIDIA, APPLE, and ALPHABET INC-CL.
Which ETF is more diversified: ZUQ or PHE.B?
ZUQ holds 114 securities, while PHE.B holds 78. On holdings count, ZUQ is the more diversified portfolio.
Recent articles about ZUQ and PHE.B
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