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Behind the ticker
· Published 2026-08-22

Behind the Ticker: Yield Shares by Purpose

This video introduces Yield Shares, a suite of ETFs from Purpose Investments built for investors who want both income and growth. The lineup includes covered call strategies on names like Netflix and Costco, plus an all-in-one tech innovators ETF covering Broadcom, Amazon, Tesla, Microsoft, Meta, Apple, Alphabet, and Nvidia. The funds use covered call writing to generate monthly distributions while keeping exposure to the underlying companies' growth. The pitch: passive income without sacrificing growth potential — "fund the present and build your future."
Income

This video introduces Yield Shares, a suite of ETFs from Purpose Investments built for investors who want both income and growth. The lineup includes covered call strategies on names like Netflix and Costco, plus an all-in-one tech innovators ETF covering Broadcom, Amazon, Tesla, Microsoft, Meta, Apple, Alphabet, and Nvidia.

The funds use covered call writing to generate monthly distributions while keeping exposure to the underlying companies' growth. The pitch: passive income without sacrificing growth potential — "fund the present and build your future."

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