Issuer insights
· Published 2025-11-03

Issuer Insights: Smarter Core, Better Outcomes

As markets broaden beyond mega-cap dominance, Franklin Templeton outlines how systematic equity ETFs can help investors capture diversification, balance, and alpha potential.
Equities
Sponsored by Franklin Templeton

In this video, Michael Greenberg, Senior Vice President and Head of Americas Portfolio Management at Franklin Templeton, discusses how systematic equity ETFs are redefining core equity investing in today’s concentrated markets.

He explains how these ETFs bridge the gap between active and passive management—offering transparent, rules-based portfolios designed to capture consistent sources of return.

Key highlights include:

  • Five-Factor Framework – Quality, Value, Momentum, Alternative, and Conviction combine to deliver diversified, risk-aware exposure.
  • Conviction Factor – A proprietary signal that integrates the highest-conviction ideas from Franklin Templeton’s global active managers.
  • Diversification and Balance – Systematic strategies aim to smooth performance across market cycles, reducing reliance on any single style or sector.
  • Built for Core Allocations – Designed to strengthen the foundation of investor portfolios with disciplined, data-driven precision.

Greenberg also outlines how Franklin Templeton’s internal teams have used these strategies for years before bringing them to market—offering investors a modern, factor-based approach to core equity exposure.

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