VS
RBC Quant U.S. Dividend Leaders ETF (RUD) and Vanguard U.S. Total Market Index ETF (VUN) offer distinct profiles for Canadian ETF investors. A direct comparison shows that RUD focuses its top 3 sector exposures on Technology, Finance, and Industrials, while VUN leans towards Technology, Finance, and Healthcare. When evaluating costs, RUD features a management fee (MER) of 0.39%, compared to 0.15% for VUN. Performance-wise, RUD has returned 13.71% year-to-date with +$56 M in net flows, whereas VUN is at 12.66% with +$3 B. Use the comparison tool below to benchmark these funds across top 10 holdings, yield, sector weights and historical returns.
NAV Performance and Flows
Key Data
Compare
RUD
VUN
| AuM | $923.38 M | $19,037.61 M |
| Management Fees | 0.39% | 0.15% |
| Exp. ratio | 0.43% | 0.17% |
| Tracking Difference | - | -0.14% |
Historical performance and flows
As of July 31, 2026
| 1M | 3M | YTD | 1Y | 3Y | ||
|---|---|---|---|---|---|---|
| Perf. | RUD | +1.28% | +9.62% | +13.71% | +23.37% | +85.14% |
VUN | -1.31% | +7.12% | +12.66% | +20.85% | +77.49% | |
| Flows | RUD | +$12 M | +$21 M | +$56 M | +$30 M | +$162 M |
VUN | +$367 M | +$1,041 M | +$2,687 M | +$3,601 M | +$6,581 M |
RUD vs VUN exposure
Countries
RUD
USA
99.29%
VUN
USA
95.67%
Sectors
RUD
Technology
39.43%
Finance
12.27%
Industrials
9.05%
Consumer Cyclicals
7.45%
Other
31.79%
VUN
Technology
42.00%
Finance
13.93%
Healthcare
9.36%
Industrials
8.95%
Consumer Non-Cyclicals
8.09%
Other
17.68%
As of July 31, 2026
Top 10 Holdings
RUD
Apple, Inc.
8.91%
NVIDIA Corp.
8.56%
Alphabet, Inc.
5.55%
Automatic Data Processing, Inc.
3.17%
Colgate-Palmolive Co.
3.12%
Mastercard, Inc.
3.09%
Ameriprise Financial, Inc.
3.09%
Lam Research Corp.
2.53%
General Motors Co.
2.46%
GE Vernova, Inc.
2.42%
VUN
NVIDIA Corp.
6.30%
Apple, Inc.
5.82%
Microsoft Corp.
3.80%
Amazon.com, Inc.
3.16%
Alphabet, Inc.
2.87%
Broadcom Inc.
2.45%
Alphabet, Inc.
2.26%
Micron Technology, Inc.
1.78%
Meta Platforms, Inc.
1.70%
Tesla, Inc.
1.62%
Diversification
RUD
Total weight of top 10 holdings out of 100 total
42.89%
VUN
Total weight of top 10 holdings out of 3,440 total
31.77%
Characteristics
Compare
RUD
VUN
| Provider | RBC Global Asset Management | Vanguard |
| Management | Actively managed | Passively managed |
| Benchmark | - | CRSP U.S. Total Market Total Return Index - CAD |
| Replication Method | ||
| Asset Class | Equity | Equity |
| Dividend Policy | Distributing | Distributing |
| Trailing 12m distribution yield | 1.33% | 0.77% |
| Meets ESG criteria | No | No |
| Inception Date | January 15, 2014 | August 2, 2013 |
Frequently asked questions about RUD and VUN
Which ETF has performed better year to date: RUD or VUN?
As of July 31, 2026, RUD has returned 13.71% year to date, while VUN has returned 12.66%. RUD is ahead on YTD performance.
Which ETF is larger by assets under management: RUD or VUN?
As of July 31, 2026, RUD manages $923.38 M in assets, while VUN manages $19.04 B. VUN is the larger fund by AUM.
How are RUD and VUN managed?
RUD is actively managed by RBC Global Asset Management. It does not track an index. VUN is passively managed by Vanguard. It tracks the CRSP U.S. Total Market Total Return Index - CAD benchmark.
What sectors do RUD and VUN emphasize?
RUD is most exposed to Technology, Finance, and Industrials. VUN is most exposed to Technology, Finance, and Healthcare.
Which ETF is attracting more investor flows: RUD or VUN?
Year to date, RUD has seen +$55.71 M in net flows, compared with +$2,687.03 M for VUN. VUN has attracted more net investor money so far.
How do the fees of RUD and VUN compare?
RUD has an expense ratio of 0.43%, while VUN has an expense ratio of 0.17%.
What are the top holdings of RUD and VUN?
RUD's largest holdings include Apple, Inc., NVIDIA Corp., and Alphabet, Inc.. VUN's top holdings include NVIDIA Corp., Apple, Inc., and Alphabet, Inc..
Which ETF is more diversified: RUD or VUN?
RUD holds 100 securities, while VUN holds 3250. On holdings count, VUN is the more diversified portfolio.
Recent articles about RUD and VUN
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