YGOG
Alphabet (GOOGL) Yield Shares Purpose ETF

Full YGOG fund page
VS
HMAX
Hamilton Canadian Financials Yield Maximizer ETF

Full HMAX fund page

When evaluating costs, YGOG features a management fee (MER) of 0.4%, compared to 0.65% for HMAX. Performance-wise, YGOG has returned 9.69% year-to-date with +$1 M in net flows, whereas HMAX is at 21.71% with +$486 M. Use the comparison tool below to benchmark these funds across top 10 holdings, yield, sector weights and historical returns.

NAV Performance and Flows

-30-20-10010%Oct 13Oct 20Oct 27Nov 3Nov 10

Key Data

Historical performance and flows

As of November 11, 2026
1M3MYTD1Y3Y
Perf.
YGOG
-19.64%-15.67%-9.69%-2.67%+143.64%
HMAX
+4.81%+1.45%+21.71%+28.71%+101.69%
Flows
YGOG
+$7 M+$8 M+$1 M+$6 M+$29 M
HMAX
+$22 M+$112 M+$486 M+$589 M+$1,626 M

YGOG vs HMAX exposure

Countries

YGOG
Exposure data will be available soon
HMAX
Exposure data will be available soon

Sectors

YGOG
Exposure data will be available soon
HMAX
Exposure data will be available soon
As of November 11, 2026

Top 10 Holdings

YGOG
Exposure data will be available soon
HMAX
Exposure data will be available soon

Diversification

YGOG
Exposure data will be available soon
HMAX
Exposure data will be available soon

Characteristics

Compare
YGOG
HMAX
ProviderPurpose InvestmentsHamilton ETFs
ManagementActively managedActively managed
Benchmark--
Replication Method--
Asset ClassEquityEquity
Dividend PolicyDistributingDistributing
Trailing 12m distribution yield13.91%11.23%
Meets ESG criteriaNoNo
Inception DateDecember 14, 2022January 20, 2023

Frequently asked questions about YGOG and HMAX

Which ETF has performed better year to date: YGOG or HMAX?
As of November 11, 2026, YGOG has returned -9.69% year to date, while HMAX has returned 21.71%. HMAX is ahead on YTD performance.
Which ETF is larger by assets under management: YGOG or HMAX?
As of November 11, 2026, YGOG manages $57.07 M in assets, while HMAX manages $2.66 B. HMAX is the larger fund by AUM.
How are YGOG and HMAX managed?
YGOG is actively managed by Purpose Investments. It does not track an index. HMAX is actively managed by Hamilton ETFs. It does not track an index.
Which ETF is attracting more investor flows: YGOG or HMAX?
Year to date, YGOG has seen +$0.65 M in net flows, compared with +$486.36 M for HMAX. HMAX has attracted more net investor money so far.
How do the fees of YGOG and HMAX compare?
YGOG has an expense ratio of 1.75%, while HMAX has an expense ratio of 0.76%.

Recent articles about YGOG and HMAX

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