YGOG
Alphabet (GOOGL) Yield Shares Purpose ETF

Full YGOG fund page
VS
UMAX
Hamilton Utilities Yield Maximizer ETF

Full UMAX fund page

When evaluating costs, YGOG features a management fee (MER) of 0.4%, compared to 0.65% for UMAX. Performance-wise, YGOG has returned 9.69% year-to-date with +$1 M in net flows, whereas UMAX is at 9.51% with +$474 M. Use the comparison tool below to benchmark these funds across top 10 holdings, yield, sector weights and historical returns.

NAV Performance and Flows

-25-20-15-10-50510%Oct 13Oct 20Oct 27Nov 3Nov 10

Key Data

Historical performance and flows

As of November 11, 2026
1M3MYTD1Y3Y
Perf.
YGOG
-19.64%-15.67%-9.69%-2.67%+143.64%
UMAX
+7.65%+2.03%+9.51%+9.43%+33.15%
Flows
YGOG
+$7 M+$8 M+$1 M+$6 M+$29 M
UMAX
-$26 M+$38 M+$474 M+$539 M+$1,436 M

YGOG vs UMAX exposure

Countries

YGOG
Exposure data will be available soon
UMAX
Exposure data will be available soon

Sectors

YGOG
Exposure data will be available soon
UMAX
Exposure data will be available soon
As of November 11, 2026

Top 10 Holdings

YGOG
Exposure data will be available soon
UMAX
Exposure data will be available soon

Diversification

YGOG
Exposure data will be available soon
UMAX
Exposure data will be available soon

Characteristics

Compare
YGOG
UMAX
ProviderPurpose InvestmentsHamilton ETFs
ManagementActively managedActively managed
Benchmark--
Replication Method--
Asset ClassEquityEquity
Dividend PolicyDistributingDistributing
Trailing 12m distribution yield13.91%13.96%
Meets ESG criteriaNoNo
Inception DateDecember 14, 2022June 14, 2023

Frequently asked questions about YGOG and UMAX

Which ETF has performed better year to date: YGOG or UMAX?
As of November 11, 2026, YGOG has returned -9.69% year to date, while UMAX has returned 9.51%. UMAX is ahead on YTD performance.
Which ETF is larger by assets under management: YGOG or UMAX?
As of November 11, 2026, YGOG manages $57.07 M in assets, while UMAX manages $1.47 B. UMAX is the larger fund by AUM.
How are YGOG and UMAX managed?
YGOG is actively managed by Purpose Investments. It does not track an index. UMAX is actively managed by Hamilton ETFs. It does not track an index.
Which ETF is attracting more investor flows: YGOG or UMAX?
Year to date, YGOG has seen +$0.65 M in net flows, compared with +$473.85 M for UMAX. UMAX has attracted more net investor money so far.
How do the fees of YGOG and UMAX compare?
YGOG has an expense ratio of 1.75%, while UMAX has an expense ratio of 0.77%.

Recent articles about YGOG and UMAX

CboeTrackinsight
The ETF Market Canada is brought to you by Cboe in partnership with Trackinsight SA who is providing all the data, analysis and editorial content on this site. Unless explicitly stated as such, any information that you receive is not real-time.

All content on the ETF Market Canada is for your general information use only, Cboe is not responsible for any use of content by you outside this scope. In particular, the content does not constitute any form of advice, recommendation, representation, endorsement or arrangement by Cboe and is not intended to be relied upon by users in making (or refraining from making) any specific investment or other decisions.
diamonds