How U.S. Equities Thrived in 2024: Insights from Franklin Templeton’s Alex Lee
Alex Lee explores U.S. equities' stellar 2024, from market drivers to innovative ETF strategies at Franklin Templeton Canada.
A Year to Remember
Patrick Ciccone, SVP of Sales at Franklin Templeton Canada, and Alex Lee, Head of ETF Product Strategy, recently sat down at Cboe Canada’s head office to reflect on an extraordinary year for U.S. equities and Franklin Templeton’s ETF performance. Their discussion spotlighted market drivers and innovative products designed for investors in a dynamic landscape.
Global Success Meets Local Impact
Alex kicked off the conversation by celebrating the success of Franklin Templeton’s ETF business. Globally, the firm achieved milestones in assets under management, supported by diverse solutions spanning index-based and active strategies. In Canada, the launch of investor-focused products and the strong performance of existing offerings played a key role in this achievement.
The Engines of U.S. Market Growth
The U.S. equity market had an exceptional year, driven by robust economic indicators and key innovations. Alex highlighted that strong labor markets, earnings resilience, and optimism following the U.S. elections spurred investor confidence. Companies at the forefront of technology and artificial intelligence (AI), such as Nvidia, were central to this momentum. “You can’t spell Nvidia without AI,” Alex remarked, underscoring its leadership in driving gains.
The Magnificent Seven: Market Leaders in Focus
A major theme was the "Mag Seven," a cohort of tech giants including Nvidia, Alphabet, Amazon, and Meta, which performed exceptionally well. Alex noted that Nvidia and Meta were particularly consistent, with Tesla making significant strides post-election. While some members of this group showed a more subdued second half, their collective impact on the market was undeniable.
Factor Investing: A Tale of Two Halves
Patrick, a fan of factor-based strategies, asked Alex to break down the year’s trends. In the first half, momentum, growth, and quality were dominant as mega-cap growth stocks led the charge. The second half saw a shift: high-dividend stocks flourished as bond yields declined, and cyclical areas, including small and mid-caps, gained prominence. “It’s been a year of evolving themes,” Alex reflected.
ETF Strategies for Core Exposure
For those seeking core U.S. equity exposure, Alex pointed to Franklin Templeton’s FLAM ETF, a cost-effective passive solution giving investors access to top-weighted companies like Nvidia and Microsoft. Another standout is FLUS, a multifactor ETF that balances quality, value, and momentum factors—a “core plus” strategy gaining traction among clients.
Innovative Complements to Core Portfolios
Investors looking to enhance their core holdings were introduced to FINO, an ETF centered on innovation like AI, robotics, and genomics. Alex also highlighted FLVU, a low-volatility, high-dividend strategy launched in March 2024, which aligns with growing demand for stability and income.
Final Thoughts
Alex expressed gratitude to clients and partners for making 2024 a landmark year for Franklin Templeton’s ETF business. He also thanked Cboe for hosting the conversation and fostering collaboration in the industry.
Please note this article is for information purposes only and does not in any way constitute investment advice. It is essential that you seek advice from a registered financial professional prior to making any investment decision.
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The views expressed are those of the investment manager and the comments, opinions and analyses are rendered as at publication date and may change without notice. The underlying assumptions and these views are subject to change based on market and other conditions and may differ from other portfolio managers or of the firm as a whole. The information provided in this material is not intended as a complete analysis of every material fact regarding any country, region or market. There is no assurance that any prediction, projection or forecast on the economy, stock market, bond market or the economic trends of the markets will be realized. The value of investments and the income from them can go down as well as up and you may not get back the full amount that you invested. Past performance is not necessarily indicative nor a guarantee of future performance. All investments involve risks, including possible loss of principal.





