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Investing 101

What is an ETF Issuer?

An ETF Issuer, sometimes referred to as an Asset Manager or Fund Manager, is a company that creates, sells, and markets an ETF towards investors.

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An ETF Issuer, sometimes referred to as an Asset Manager or Fund Manager, is a company that creates, sells, and markets an ETF towards investors. They are also responsible for selecting and working with various partners involved in launching and maintaining an ETF in-market such as their listing exchange, custodian, transfer agent, auditor, and designated brokers or market makers.

ETF Issuers, like any business, can choose how they wish to build and specialize in specific types or styles of ETFs.

ETFs charge a management fee from investors for the services they provide. These fees pay the issuer for their experience, capabilities, service providers, and may contribute to profits of the ETF Issuer as well.

View all Canadian ETF issuers here.

This article was written in collaboration with Trackinsight.

Issuer insights

Partner content

Issuer Insights | Active Fixed Income ETFs

In the latest Issuer Insights episode from ETF Market Canada, Dave Andrews, VP & Senior Client Portfolio Manager at Franklin Templeton Fixed Income Group, explains why active management matters now, more than ever.

Sponsored by Franklin Templeton

Building Around the Core

Issuer Insights | Franklin Core Equity ETFs: How Systematic Strategies Answer Investor Needs

Franklin Templeton’s Michael Greenberg explains how a risk-controlled, multi-factor equity core can free up fee and risk budget for higher-conviction positions elsewhere in a portfolio.

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Issuer Insights | Beyond the Benchmark: A Smart Way to Build Your Core Portfolio

Issuer Insights | Beyond the Benchmark: A Smart Way to Build Your Core Portfolio

Fee pressure and concentrated markets are pushing advisors to rethink the core of client portfolios. In our latest piece, Franklin Templeton’s Michael Greenberg makes the case for a factor-based core that blends benchmark exposure with systematic alpha, and explains how to decide whether to replace, complement or consolidate existing positions.

Sponsored by Franklin Templeton

Issuer Insights | Moats Mater in 2026: Meet FDIV

Issuer Insights | Moats Mater in 2026: Meet FDIV

A closer look at FDIV’s three-pillar approach—quality, growth, and income—and how it can serve as a core or satellite allocation in U.S. equity portfolios.

Sponsored by Franklin Templeton

issuer Insights | 2026: Global Diversification Is In

Issuer Insights | 2026: Global Diversification Is In

Looking beyond North America may be the smart move for 2026. In our recent Issuer Insights episode from ETF Market Canada, Ahmed Farooq of Franklin Templeton Investments highlighted how international markets, driven by European infrastructure and defense spending and Asia’s AI boom, are outperforming the U.S.

Sponsored by Franklin Templeton

Alex Lee FLVI

Issuer Insights | FLVI and How Investors Can Tackle Volatility

In our latest episode of Issuer Insights, Alex Lee, Canadian Head of ETF Product Strategy at Franklin Templeton Investments, discusses how #investors are navigating uncertainty - from market volatility to global diversification trends.

Sponsored by Franklin Templeton

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Issuer Insights | Navigating Bond Markets with Active Fixed Income ETFs

Sponsored by Franklin Templeton

Isseur Insights - Volatility

Issuer Insights | Staying Resilient Through Market Volatility

Sponsored by Franklin Templeton

Issuer Insights | Franklin U.S. Mid Cap Multifactor Index ETF (FMID)

Issuer Insights | Franklin U.S. Mid Cap Multifactor Index ETF (FMID)

Sponsored by Franklin Templeton

Issuer Insights | Finding the Sweet Spot in Bond Investing

Issuer Insights: Finding the Sweet Spot in Bond Investing

Sponsored by Franklin Templeton

Issuer Insights | Franklin Canadian Ultra Short Term Bond Fund (FHIS)

Issuer Insights: Franklin Canadian Ultra Short Term Bond Fund (FHIS)

Sponsored by Franklin Templeton

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Issuer Insights: Franklin Multi-Asset ETF Portfolio

Sponsored by Franklin Templeton

ETF Education Centre

ETFs

Understanding Ultra Short Duration Bond ETFs

Content by Franklin Templeton. These ETFs offer a lower-risk investment option with higher return potential than traditional savings accounts or money market funds.

Global Core Plus Bond ETFs: A Deep Dive Into FWCP

Global Core plus bond ETFs can be a way of expanding or diversifying a fixed-income allocation in a portfolio. Here's a look at an example in the form of FWCP.

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Core plus bond ETFs offer fixed income investors a potential way to outperform a benchmark in an affordable and accessible manner.

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Dividend ETFs: Investing for Income

Learn about Dividend ETFs, an investment strategy aiming to generate income, diversification, and long-term growth.

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A Beginner’s Guide to Investing in Canada

Investing might seem difficult to start. In this guide, we will highlight clear steps you can take in beginning your investing journey in Canada.

Investing 101

What is an ETF Issuer?

An ETF Issuer, sometimes referred to as an Asset Manager or Fund Manager, is a company that creates, sells, and markets an ETF towards investors.

Investing 101

What are Leveraged ETFs? 

Investing in Leveraged ETFs entails a great number of implications. In this article we take a deep dive into Leveraged ETFs and explain what they mean.

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What is an ETF’s Market Price and NAV?

In the world of ETFs there are many terms used to explain different moving parts of the market and/or funds. In this article we explain two terms: What is ETF Market Price? What is NAV (Net Asset Value)?

CboeTrackinsight
The ETF Market Canada is brought to you by Cboe in partnership with Trackinsight SA who is providing all the data, analysis and editorial content on this site. Unless explicitly stated as such, any information that you receive is not real-time.

All content on the ETF Market Canada is for your general information use only, Cboe is not responsible for any use of content by you outside this scope. In particular, the content does not constitute any form of advice, recommendation, representation, endorsement or arrangement by Cboe and is not intended to be relied upon by users in making (or refraining from making) any specific investment or other decisions.
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